What we can do for YOU

A Letter from our Founder Tetsuya Shiota

The reality is, although a company could be well known in Japan, it could be completely unheard of in the U.S. And so previously, many Japanese companies have been forced to withdraw from their ventures into U.S markets. The main cause for this is because they started in the wrong location. A store’s location is critical in the determination of how well products are received and plays a key role in a company’s success.

I have been traveling to and from the U.S, working to help Anime Jungle, an entertainment and hobby store headquartered in Osaka, with its U.S expansion since 1998. When we first started we had:
1. No recognition in Japan
2. Very little money
3. And no connections abroad in the United States
The only thing I could do was visit various places, talk to people and continue my marketing research with a strong determination to never fail.

Even foreigners abroad know that Akihabara is a sacred place for anime fans to go in Japan. But where do people in Los Angeles who also love anime gather? While conducting our own research, we discovered a convention for anime fans held once a year right here in Los Angeles. When we first attended the convention we asked attendees, “If a Japanese anime store was planning on opening here in the United States, where would you like it to be?” Nearly 70% of those surveyed answered “Little Tokyo.”
Little Tokyo

Little Tokyo is a valuable place.

But in the year 2000, Little Tokyo was hit hard by Japan’s bubble economy bursting and was by no means a place overflowing with goods and showed no signs of an economic boom in the slightest. Hearing their answer, I had no idea why they would choose this place. When I asked them again, they responded “Because in Little Tokyo there are stores that sell manga, ramen and Pocky! It has all the types of things we’re looking for. It’s a place where you can feel like you’re in Japan just by walking its streets!” When I heard this I realized for them, Little Tokyo was a valuable place.
Of course, for most Americans, Japanese products and food are not mainstream. It is only in places where people who share a love of Japanese food and culture gather, that the true value of our products can be appreciated. I believe it is in these spaces with this kind of clientele, that we can succeed.Looking over the past decade, Downtown Los Angeles (Little Tokyo included) has experienced rapid urban development with brand new restaurants, large condominiums and a great influx of young people moving into the area. With the opening of the Little Tokyo/Arts District Station and plans for further development, the downtown area is expected to grow even more and Little Tokyo is expected to attract an even larger number of visitors than in the past.
Anime Jungle has been doing business in Little Tokyo for 21 years. We are grateful our number of stores keeps growing and we currently operate four anime stores on the first floor of the Little Tokyo Mall. Each store attracts over 18,000 customers a month. The pop-up spaces next to Anime Jungle operated by Little Akihabara Holdings can be fully utilized by Japanese companies considering American expansion as a place to spread their reach. This allows companies to maximize their market appeal with minimal risk.

This allows companies to maximize their market appeal with minimal risk. We look forward to working with you!

Little Tokyo was a place that had value.

With America’s diverse population it’s never easy for Japanese companies to research their business opportunities abroad.
At Little Akihabara Holdings, with my years of experience, I can help you with market research and spaces tailored to your needs.

Please feel free to contact me.
We look forward to working with you!
Tetsuya Shiota
Vice President of Entertainment and Hobby Shop Anime Jungle
Little Akihabara Holdings Founding Member

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